10 steps you should use brandingself

Self-branding is defined as the activity of “capturing and promoting an individual's strengths and uniqueness to a target audience” (Labrecque et al., 2011, p. 39)

1.Your brand must align with your career goals. Otherwise, you will be distracted your target audience (recruiters) from what makes YOU successful.

2.Be clear about whom you are building your brand for. YOURSELF! You are never going to appeal to everyone, so start brandingself. You are the product, you must focus on a specific target audience offering your skills and competencies.

3.Know who you are! Do a self Audit.  and what ask questions to YOURSELF. Remember that you do as well as what you won't or can't do. Remember that you will never be able to or want to do everything. Know what is and is not you.

4.Know who else plays in your sandbox, with the toys you want to play with. Knowing your competition is tough as there are thousands of students in your specialisation and course from different universities. will help you better compete with them.

5.Be consistent with your messaging, both in person and on social media / online. Consistency helps your target audience to be clear as to who you are and what you do, can do, for them.

6.Be a little better and a little different than your closest competitor that is your batchmates or your colleagues. If you stand out even a little bit, you'll have a better result. Thats branding yourself. 

7. Never do, say or engage in any way that would impact YOUR brand negatively you are building. Whether in real life, career, online, or through social media content, remember to protect your personal brand being focussed and not saying or doing the wrong stuff.

8. Listen to what people are saying about you thats the 360 feedback you need to get for understanding branding. If they do not seem to be clear as to who you are and what you do, maybe you will need to reposition yourself through personal branding. 

9. Never criticize, condemn or complain as you need to be positive all the time, thats positive Psychology. 

10.Build your brand online for your life and your career. Remember career growth will happen only when you engage with like minded audience. In order to build recruiters to notice you, use online personal branding so that you can be found. 

Visit us - www.brandingself.me

@BrandingselfMe @Stunited_org #university #students #career #tips #branding #personalbranding